Recently on Instagram, we held a survey to find out how many of you have ever felt intimidated inside a jewellery store - Over 90% of you came back to us claiming you have had moments where you felt too uncomfortable to even enter, let alone browse inside a retail jewellery shop. 

These results, although disheartening, were not surprising. For the longest time, the jewellery industry has worked off of being both unattainable and

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