Recently on Instagram, we held a survey to find out how many of you have ever felt intimidated inside a jewellery store - Over 90% of you came back to us claiming you have had moments where you felt too uncomfortable to even enter, let alone browse inside a retail jewellery shop.
These results, although disheartening, were not surprising. For the longest time, the jewellery industry has worked off of being both unattainable and intimidating; seemingly operating from behind a curtain and facade in an attempt to create an air of mystery and authority. In this model, all we are allowed to see are the polished sales pitches and near identical end products.
Layla Kaisi Collection is here to change that.
Because we hear you - hell, we still get nervous before we walk into a jewellery store ourselves. This is exactly what we wanted to challenge when LKC was created.
- We asked why it had to feel like such a scary experience?
- Why were we worried we would get pushed into a sale?
- Why can't we ask for exactly what we want and be given a clear answer, instead of being taken to a "close enough" design of what we imagined?
When we had first time clients coming in, they would sometimes be so nervous their hands shook, or they were too afraid to speak their minds - we saw ourselves in you.
This pushed us to evaluate exactly what we wanted to be about in the future, we wanted to break outside of this mould of "sale intimidation" and bring back the personal into the professional.
During consults we we share laughs and love stories, we listen to the special moments of your lives as well as tell our own; we make dorky jokes, we don't care, just be yourself as that is all we can ever be.
So when you stop and really think about it, why can't this experience be a comfortable one? You are here to design some of the most important pieces in your life. Who the hell said it had to be this official structured procedure?
We are not sales assistants. We are real people who we saw the issues and thought, this was not good enough. LKC is here to change this experience struggle - one design at a time.
Here's to the real.