Jewellery trend predictions for 2024
2023 was the year of minimalism: clean girl makeup and modern, simplistic outfits. The jewellery trends throughout 2023 reflected this: less diamond sparkle and more simple gold accessories—small gold 'everyday' hoops, plain gold chains and gold stacking rings. However, we expect big changes from 2024—the year of maximalist expression.
During their album tours, celebrities and public figures like Beyonce and Taylor Swift have shown a new appreciation for the philosophy of 'more is more', particularly when it comes to diamonds and jewels. With minidresses and bodysuits crafted entirely from diamonds, it signalled a shift in the jewellery landscape. Meaningful and contemporary jewellery has become prominent as subdued luxury displaced experimental silhouettes, vibrant hues, and maximalist designs.
Dior's recent high jewellery collection featured gem-studded hand ornaments, with the Parisian house introducing inventive Rose Des Vents pieces connecting rings to bracelets, forming strands across the hand. Modern hand jewels by designers like Nada Ghazal and Charlotte Chesnais echo contemporary sculptures' fluid lines and abstract shapes, capturing attention. The demand for double rings has surged by 40% in the past year, spanning multiple fingers or adopting the popular "toi et moi" style. We expect to see more attention paid to double rings in high jewellery this year. In 2023, Layla Kaisi Collection revealed Layla's own personal double ring design featuring a 2.01ct elongated marquise cut diamond.
More is More
In the ever-evolving landscape of jewellery trends, 2024 will celebrate the philosophy of "More is More." As we bid farewell to the dominance of solitaire rings, the spotlight now shifts to cluster rings. Building on the momentum gained by the "Toi et moi" style in 2023, where dual stones symbolise unity and balance, this year's trend embraces an even more lavish approach. The rise of maximalism in jewellery preferences has paved the way for intricate clusters, where an abundance of stones converges to create a visual symphony of brilliance. It's a celebration of abundance, a departure from understated elegance, and a nod to the fervent embrace of opulence.
Marquise & Radiant Cut Diamonds
In 2024, we bid adieu to the dominance of ovals in the era of minimalist, clean, and quiet luxury aesthetics. The spotlight now turns to radiant and marquise cuts, their popularity surging as discerning tastes evolve. With their symmetrical brilliance, radiant cuts are stepping into the limelight, bringing a structured and modern allure to the forefront. This shift signifies a departure from the softer lines of ovals as we embrace a bolder, more defined aesthetic. The captivating facets of radiant and marquise cuts embody a departure from the conventional, marking a new era in which personalised, individualistic expressions reign supreme. In 2024, expect to see an array of radiant and marquise-cut diamonds stealing the show, adding a touch of structured brilliance to the evolving landscape of diamond jewellery.
In 2024, jewellery is all about a riot of colour. Purples and pinks have never been more loved, thanks to the Barbie movie. Everyone is following the path paved by Margo Robbie, and a reborn adoration of femininity has emerged, injecting a playful and vibrant energy into gemstone trends. Yellows are making a bold statement, too, radiating warmth and positivity. In 2024, we're bidding goodbye to subtlety and ushering in a wave of vibrancy in our accessories.
In 2024, the jewellery industry is turning its head back towards ethically sourced natural diamonds. The trend of lab-grown diamonds has somewhat shunned natural diamonds. Lab-grown diamonds, while promoted as a more ethical and environmentally friendly alternative to natural diamonds, are not immune to contributing to consumerism and overconsumption. The increasing popularity of lab-grown diamonds has, in some instances, fueled a culture of excess in which consumers may be inclined to buy more, given the perception of affordability and ethical considerations. Paradoxically, the very attributes that make lab-grown diamonds appealing—their accessibility and lower price—can inadvertently lead to increased consumption and a disposable mindset. The production process of lab-grown diamonds, despite being touted as environmentally friendly, can result in significant industry waste. This contrasts with natural diamonds, which, when sourced responsibly, can align with sustainable practices and eco-friendly mining initiatives.
Natural diamonds, being rare and formed over millions of years within the Earth, carry intrinsic value that transcends mere market dynamics. Ethical sourcing practices within the natural diamond industry, when adhered to by legitimate jewellers, involve meticulous checks to ensure fair labour practices and environmentally responsible mining. Consumers seeking an authentic connection to the Earth, a sustainable choice, and a timeless symbol of rarity may find natural diamonds, when ethically sourced, to be a more conscientious choice in fine jewellery.