Trend Report: How to get the ‘it-girl’ Aesthetic?

Trend Report: How to get the ‘it-girl’ Aesthetic?

Here is LKC's breakdown of how to achieve that effortless 'it-girl' aesthetic currently dominating Instagram and Tik Tok. 

Welcome to the world of the 'it-girl' aesthetic, where effortlessness meets chic sophistication.

These girls live a lifestyle that is always laid-back yet polished, effortlessly cool, and always on-trend, while maintaining a signature style. The goal is to achieve a look that exudes confidence and individuality without trying too hard.

Part 1: Building the Foundation

Explore the importance of wardrobe basics: versatile pieces that form the backbone of any cool girl's wardrobe. 

These are quality pieces that will last you for years to come; they are part of current trends, so they will have a place in your wardrobe indefinitely. Investing in these pieces can initially seem quite daunting, as they come with a less budget-friendly price tag. Make sure each piece you buy has a place in your wardrobe, can be paired with multiple pieces and is something you love. You can collect these pieces over time.


High-quality wardrobe essentials:


Anine Bing - Sydney Sweater

Maggie Marilyn - 01 Blazer

Layla Kaisi Collection - Revival Signet Ring 


Clothing from luxury designers that create the 'it-girl' aesthetic


Part 2: Mastering the Art of Effortless Styling


Balancing casual and polished elements in your outfits is an art. To create unique and effortlessly chic outfit combinations, layer different textures, patterns, and proportions to create an interesting visual appeal. Experiment with unexpected combinations, like pairing a silk slip dress with chunky boots or a tailored blazer with distressed denim.


Artful pieces for a pop:


Layla Kaisi Collection - Establish

Jimmy CHOO - Saeda 100



Clothing from luxury designers that create the 'it-girl' aesthetic


Part 3: Nailing the it-girl Colour Palette


The typical colour scheme of the ‘it-girl’ aesthetic: muted neutrals, earthy tones, and pops of unexpected hues. This pallet gained popularity for its ease and versatility, perfect to incorporate into everyday outfits.

It-girl tones to choose from:




Layla Kaisi Collection - Duality 



Clothing from luxury designers that create the 'it-girl' aesthetic



 Part 4: Accessorising with Confidence


Accessories play a pivotal role in elevating your it-girl aesthetic. Experiment with statement pieces like bold and chunky jewellery or a structured handbag. This will enable you to add a personal touch and, just like an ‘it-girl’, infuse your look with something just a little bit different.

Must-have show-stopping accessories:



Layla Kaisi Collection - Establish - worn by Radwa El Sherbiny


Bespoke Jewellery from Layla Kaisi Collection


In conclusion, the ‘it-girl’ aesthetic revolves around three key elements: simplicity, confidence, and a touch of nonchalant charm. By embracing a minimalist approach and focusing on quality basics, you can effortlessly curate a wardrobe that reflects your style and exudes understated sophistication. The key is to feel confident in your choices and wear them with effortless ease.


Image of Ophelia Mason author for the Layla Kaisi Collection Journal

Ophelia Mason

Ophelia Mason is a writer, content creator, and author for the Layla Kaisi Collection Journal. She transcribes the beauty of artistically handmade jewellery. She is passionate about sharing the stories woven through each design and retelling the moments captured in each piece in imaginative detail. She has an eye for creative harmony and an appreciation for individual reflection in the form of unique jewellery.

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